As promised in my last post I am going to start talking about fonts on a Friday. I chose Friday because I do love a bit of alliteration!
With so many fonts available I can see why some people are tempted to go for one that they know by choosing one from the packages they use everyday. This week I’d like to encourage you to go out of your comfort zone or ‘Out of Office‘ and find a font that really tells your story.
You don’t have to be limited by cost as there are some really good websites that give away free fonts if you are on a tight budget. Finding something a little different may just set you apart from everyone else and give you the edge you are looking for.
When I need font inspiration there are a couple of website that I like to go to, especially when I’m not sure what I am looking for.
If you’ve got a font style in mind that you think fits your theme and you need to see some examples of how it could look you might like Font Bundles. I usually head straight for the Font Bundles free font section as I find it easier to visualise the finished product.
Fonts like Hey Betty have some great examples of the font in use. They don’t all have this many sample ideas but they do all give you a nice overview of the font alphabet.
There isn’t an option to test drive the font with your own text so it does mean you might end up downloading a few different fonts and comparing them, but their examples are quite inspiring. Any that you decide aren’t quite right may still be useful to save for future projects. I think you can never have enough, but I may have issues there!
If you like to do your font searches in a more linear way then you might like Font Squirrel. The thing I love most about it – apart from the name is the ‘Find Font’ section. This is basically a filter for the font database to help you find specific font classifications.
Browsing the classifications
You can select all of the standard font classifications that you may be familiar with such as Serif, Sans Serif, Script & Novelty or try something a little more specific like ‘Retro’ or ‘Typewriter’. This can be a big help when you know you need an old skool style font but are not familiar with any of the names.
When you select ‘Retro’ you can then see a comparison of all the fonts in that classification so you can browse for the one that best suits your design needs.
When you find one you really like you can then test drive it using your business name. This may seem a bit of a waste of time as you’ve already seen the sample text but I have found this function to be very valuable at times. Sometimes the text you want to use isn’t as readable as you’d like. This is definitely the case with some of the more cursive or novelty fonts.
Test drive your favourite font
If you’re happy with the way it looks then download it and get designing.
Even if you don’t want to do the designing yourself and you’re just creating a theme or a mood board for a graphic designer, choosing your own font it a really good place to start.
Do you have a classic font that you always like to go to? Are there any fonts you’d like to see featured?